Expertise

 Trustin Consulting provides full range of marketing research services from comprehensive total market assessment to very specific marketing topic for resolving concrete marketing issues. The expertise of marketing research Trustin Consulting holds include:

• Total Market Assessment
• Customer satisfaction
• Pricing
• New Product Development
• Market Segmentation
• Market Positioning
• Competitor
• Distribution
• Services
• Advertising
• Market Monitor

Industries

Trustin Consulting provides market research services in products basis. However, the markets we research for the products covered typically include a broad range of industries. The industries Trustin Consulting researches include:

• Agriculture
• Petroleum & Chemical
• Medical & Healthcare
• Industrial & Manufacture
• Energy & Resources
• Travel & Transportation

Methodology

The key to good research is meeting the objectives and preparing clear and unambiguous results that lead to a course of action. The methods used play an important role in the success of each project. Successful research projects usually require combination of extensive secondary research and appropriate primary research. Many research projects use the combination of qualitative and quantitative research methods in order to gain the advantages of both. Our marketing research services are usually custom-designed and individually tailored. We contend that our team is one of the most experienced in using different research techniques, and continue to develop new and innovative models for researching and analyzing. 

The qualitative research methods used most often by Trustin Consulting include:

• Observation Techniques
• Focus Group
• Depth interviews
• Protocol analysis
• Projective Techniques

Quantitative research is usually conducted through surveys using well developed questionnaires with the following methods:

• Person Administered Surveys
• Telephone Interviews
• Computer Administered Surveys (CATI)
• Self-administered Surveys

Analysis

Doing research is important for getting data of the market researched. However, how to customize and add value to the market research data requires using appropriate analytical techniques to convert the market research data into market information and knowledge. Our research know-how helps us understand where best to use advanced statistical techniques in the different research projects we carry out. We use a wide range of analytical techniques as follows:

• Correlation Analysis
• Regression Analysis
• Factor Analysis
• Cluster Analysis
• Correspondence Analysis
• Brand Mapping
• Conjoint Analysis
• CHAID Analysis
• Discriminant Analysis
• Logistic Regression Analysis
• Multidimensional Scaling
• Structural Equation Modeling